📚 Introduction to Keyword Research
- The video focuses on **keyword research**, a crucial aspect of SEO (Search Engine Optimization), aiming to provide step-by-step guidance on the basics of finding effective keywords for buyers.
🔍 Marketplace Insights
- The presenter demonstrates the demand for **keyword research services** on platforms like **Fiverr** and **Upwork**, showing thousands of available jobs with competitive pay, highlighting career opportunities in this field.
📈 Key Considerations in Keyword Research
1. **Relevance**: The researched keyword must be closely related to the **buyer’s product**, ensuring that it directly influences sales.
2. **Location-Based Results**: Keyword research criteria must align with the **buyer’s target location**. (e.g., UK vs. USA data for T-shirt searches).
3. **Search Volume**: It's essential to choose keywords with a **minimum search volume**, indicating sufficient interest from potential customers.
🆚 Competition Levels
- Importance of selecting **low competitive keywords**; the success of a website often depends on finding niches where fewer competitors exist, enabling easier ranking on **Google**.
🛠️ Tools for Keyword Research
- The presenter introduces several tools to aid in keyword research, noting a mix of **free** (like **Google Trends**, **Keyword Server**, **Uber Suggest**) and **paid tools** (like **Ahrefs**, **SEMRush**) to gather critical data and insights.
✏️ Homework and Next Steps
- Viewers are encouraged to apply what they've learned by preparing homework on **Google Docs**, which will be reviewed in upcoming classes, ensuring they continue developing their skills in keyword research.
📅 Closing Remarks
- The session concludes with an invitation for viewers to join future classes, furthering their understanding of **keyword research** to enhance their SEO skills.
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